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Throughout the world, the rapid evolution of the social and
economic environment has brought diverse, far-reaching
implications. Technological change and phenomena like
globalisation are having a dramatic impact on society.
Patterns of learning, living and working are changing
rapidly and people must adapt in order to sustain progress.
An advanced knowledge society is the key to higher growth,
so our project proposes to improve access to information and
to develop new competencies in adult learners without
discrimination of age or gender, in order to prevent social
exclusion and marginalization.
Also,
social and economic conditions in rural areas represent a
disadvantage for people living there as regards access to
information and education. Different approaches to life and
difficulties of communication between generations put a
special stress on development and development strategies
Access to information and development of people's
competencies to prevent social exclusion and
marginalization, and an understanding of the concept of
unity in diversity have a deep involvement in developing the
EU as the most dynamic and competitive knowledge based
economy in the world.
Taking all this into account, the project proposes to
enhance the information access and competencies development
through adult people. It aims to further intercultural
dialogue and understanding by helping people in
geographically and socially disadvantaged areas to become
involved in the development of rural and agritourism
activities based on a clear knowledge, understanding and
respect of cultural differences. The project considers that
exchanges among partners, organizations and learners from
different countries represent a way of coming into contact
with the culture, legislation, experience and knowledge of
countries other than one's own. The partnership will enhance
the skills and means required for taking advantage of local
development opportunities and the creation of viable rural
or agri-tourism activities as an alternative for persons
against being disadvantaged or marginalized.
Target group:-Persons living in
rural or disadvantaged areas, young adults (15-25 age range)
at risk of social marginalisation)
Specific objectives are:
1. to raise awareness in rural areas of good practices
in other European countries concerning behaviour of clients
and providers, customer attention, services, quality and
promotion;
2. to preserve the family unit in the rural
environment by involving in the economic activity all
possible family members, without discrimination of gender or
age;
3. to provide a possibility for transnational
exchanges, visits, and work practice for young unemployed
and/or socially excluded people
The project is aimed at:
- a. Identification of main characteristics in
rural and agritourism development in order to face cultural
differences
- b. Analysis of needs and problems and finding
solutions
- c. Elaboration of suitable training models
taking into consideration the experience and expertise of EU
countries to foster the development of skills needed in
order to set up or improve rural and agritourism activities
- d. Facilitation of intercultural exchange in
the field of culinary art, as a part of national culture
- e. Creation of proper agritourism marketing
models and instrumen
- f. Development of an agritourism network
- g. Development of a learning community
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